The portfolio question is the first honest test of any web design studio. Talk is easy; the work either holds up or it doesn’t. Here’s a clear look at the types of work we do, the industries we know best, and what “done right” actually looks like.
The kinds of work we build
Most of our projects fall into one of a few categories — each with its own success criteria.
Full custom builds. Starting from scratch, we design and build a site that’s built around your business specifically. Custom page layouts, conversion-focused copy, SEO architecture from the ground up. This is our core offer, and it’s what most clients come to us for. See the full picture on our custom web design page.
Website redesigns. Existing sites that have gone stale, aren’t mobile-friendly, or simply aren’t generating leads anymore. A redesign project preserves your SEO equity where possible, modernizes the design and structure, and fixes the conversion problems the old site had.
eCommerce builds. Product-selling sites for local businesses that need a storefront with real checkout, inventory, and shipping logic. We build these on WooCommerce with the same conversion discipline we apply to every project. Details on the eCommerce web design page.
Landing pages. Single-purpose pages designed to convert paid traffic — for businesses running Google or Meta ads who need a destination that actually earns the click. See how we approach landing page design.
Industries we know well
We work across industries, but we’ve done deep work in several niches that have distinct website needs. Knowing an industry means knowing what its customers are searching for, what they need to see before they trust a business, and what a poor website costs in real lost revenue.
- Home services — HVAC, plumbing, electrical, landscaping, and contractors who need strong local search presence and fast-loading mobile sites. See our work for home service businesses and contractors.
- Medical and dental practices that need compliant, trust-focused design with clear patient pathways. We cover this in detail on the medical web design page and dental web design page.
- Law firms and professional services where credibility is everything and the site has to project authority before the phone rings. Read the law firm web design page.
- Real estate professionals who need property-forward sites that work for buyers, sellers, and investor audiences alike. See real estate web design.
- Restaurants and hospitality businesses where design, photography, and mobile experience are the primary sales tools.
What we look for in our own work
When we evaluate a finished project internally, we ask a handful of questions: Does it load fast on a phone? Does a first-time visitor know immediately what this business does and why they should care? Is the primary call to action obvious without scrolling? Does the design reflect this specific business — or does it look like it could belong to anyone?
Those are the same questions your potential customers are asking the moment they land. The answer has to be yes across the board, or the site isn’t ready.
Our standards are one measure of the work; what clients say afterward is another. You can read those firsthand in our client reviews.
Ready to see what we’d build for you?
The best way to understand what we can do is to talk through your project specifically. We can point to the most relevant work and explain the decisions behind it. The first conversation is free — contact us here and let’s start there.