Web design pricing is one of the least transparent corners of the industry. You search online, you get a range from “$500 templates” to “call for a quote,” and neither one tells you what you’re actually paying for. Let’s fix that.
Why we don’t post fixed prices
A five-page brochure site for a solo landscaper and a twelve-page site for a multi-location medical practice are both “small business websites.” They’re not the same project. Posting a fixed price for one would be misleading to the other, and vice versa.
Our pricing is always project-specific. That’s not a dodge — it’s honesty. We scope the work during your free discovery call, and we give you a clear number based on what you actually need.
What drives the cost of a website
A few factors account for most of the price variation you’ll see from any studio:
- Page count and complexity. More pages, more pages with unique layouts, or pages with complex functionality (booking systems, eCommerce, custom calculators) all add to scope.
- Custom design vs. a modified theme. A fully custom design, built around your brand from a blank canvas, takes more time than adapting a template. The difference in outcome is usually significant. Our custom vs. template comparison breaks this down clearly.
- Content. If you provide polished, approved copy, the project moves faster. If you need copywriting support, that’s part of the scope conversation.
- Integrations. CRM connections, booking systems, payment processing, form workflows — each one adds time.
- Photography and video. Custom photography dramatically improves conversion. If your current assets are stock photos or dated iPhone shots, that’s worth addressing in the project.
The real cost of a cheap website
We work with business owners who come to us after spending money on a cheap website that didn’t generate leads. In hindsight, the cheap option wasn’t cheap at all — they paid once for something that didn’t work, then paid again to fix it. The real cost of a cheap website is a pattern we see often enough that we’ve written about it in detail.
A well-built site that converts visitors into leads pays for itself. A site that doesn’t convert is a sunk cost. We design with conversion in mind from the first wireframe — it’s the core of our Studio Method.
How to think about your budget
Start with the question: what is one new client or customer worth to my business? If one new client is worth several hundred dollars, and a well-designed website brings in several new clients per month, the math on a serious website investment tends to work out clearly.
We’re transparent about scope and about value. We’ll tell you what we think you actually need — not what maximizes our invoice. That’s part of what you get with a family-run studio. And if our approach to custom web design sounds like a good fit, the best next step is a free quote conversation.
Fill out the quote request below and we’ll get back to you with a clear scope and honest number — no pressure, no bait-and-switch. You can also reach out directly here.