Most web design pricing is frustratingly vague — you search online and get everything from “$500 templates” to “call for a quote,” and neither tells you what you’re actually paying for. So we put our starting prices right at the top of this page. Here’s how they work.
How our pricing works
The prices above are honest starting points for a one-time website build. Start gets a smaller business online fast with up to 15 polished pages. Authority is a full, SEO-ready 150+ page website built to rank across your whole market. Not sure which fits? That’s exactly what the free discovery call is for — we’ll scope the work with you and give you one clear number based on what you actually need.
There’s no bait-and-switch here. The starting price is where we begin; the final quote reflects your real scope, and we walk you through every line of it.
What drives the cost of a website
A few factors account for most of the price variation you’ll see from any studio:
- Page count and complexity. More pages, more pages with unique layouts, or pages with complex functionality (booking systems, eCommerce, custom calculators) all add to scope.
- Custom design vs. a modified theme. A fully custom design, built around your brand from a blank canvas, takes more time than adapting a template. The difference in outcome is usually significant. Our custom vs. template comparison breaks this down clearly.
- Content. If you provide polished, approved copy, the project moves faster. If you need copywriting support, that’s part of the scope conversation.
- Integrations. CRM connections, booking systems, payment processing, form workflows — each one adds time.
- Photography and video. Custom photography dramatically improves conversion. If your current assets are stock photos or dated iPhone shots, that’s worth addressing in the project.
What about hosting, updates, and SEO?
Every price on this page is a one-time website build charge — you own the site when it’s done. If you’d like us to keep it running and growing after launch, we offer simple monthly plans for hosting, ongoing updates, security, and SEO. They’re completely optional, priced separately, and you can add or drop them whenever you like. Plenty of clients take the build and handle the rest themselves; others prefer we stay on the team. Either is fine.
The real cost of a cheap website
We work with business owners who come to us after spending money on a cheap website that didn’t generate leads. In hindsight, the cheap option wasn’t cheap at all — they paid once for something that didn’t work, then paid again to fix it. The real cost of a cheap website is a pattern we see often enough that we’ve written about it in detail.
A well-built site that converts visitors into leads pays for itself. A site that doesn’t convert is a sunk cost. We design with conversion in mind from the first wireframe — it’s the core of our Studio Method.
How to think about your budget
Start with the question: what is one new client or customer worth to my business? If one new client is worth several hundred dollars, and a well-designed website brings in several new clients per month, the math on a serious website investment tends to work out clearly.
We’re transparent about scope and about value. We’ll tell you what we think you actually need — not what maximizes our invoice. That’s part of what you get with a family-run studio. And if our approach to custom web design sounds like a good fit, the best next step is to pick a plan above or start a quick, no-pressure conversation. You can also reach out directly here.